Project Snapshot
Type: Website Redesign
Role: Product Designer
Deliveries: Website and App design
Team Collaboration: Client’s business, Content, Tech, & Product team, and Project Manager.
Status: Shipped
The Problem
Zikora Bank is a Nigerian digital bank targeting retail and business customers in a high-growth, trust-sensitive financial market. Zikora’s previous digital presence faced challenges:
- Outdated visual design.
- Product information was not users friendly.
- Lack of storytelling that decreasing the conversation rate.
Design Decission
Visual Identity & Typography
Established a modern visual language signaling stability and ambition without relying on legacy bank clichés.
Goal-Oriented Information Architecture
Restructured product discovery around user intent rather than internal naming. Redesigned cards to prioritize benefit-driven messaging and introduced a self-selection tool, reducing time-to-value to just two clicks from the homepage.
Mobile-First Acquisition Flow
Optimized the journey for app downloads. The mobile experience features thumb-reachable CTAs, bottom-sheet navigation, and above-the-fold app store badges. On desktop, contextual UI mockups reinforce Zikora’s positioning as a digital-native bank.
Contextual Trust Signals
Designed high-visibility trust elements—regulatory credentials and security standards—crucial for conversion in Nigeria’s regulated financial landscape. Transformed generic testimonials into relatable, data-backed community success stories (e.g., “Saved ₦50,000 in 3 months”).
Impact
22% Bounce Rate: Narrative-led design provided first-time visitors clear, immediate value.
10K+ App Downloads: App-first layout directly accelerated Zikora’s primary acquisition goal.
Scalable Foundation: Delivered a component-based design system, empowering the internal team to ship future campaigns consistently.
Elevated Brand Perception: Stakeholders reported a significant improvement in brand trust among investors and prospective customers at launch.
