Role: Product Designer
Responsibilities: Discover, Define & design
Live: hellopulse.io
There were three compounding challenges. First, the platform served two very different audiences simultaneously: B2B enterprise buyers evaluating a serious procurement decision, and the end consumers who would eventually interact with Pulse-powered journeys. The website needed to speak credibly to both without confusing either. Second, the no-code positioning — the platform’s biggest commercial differentiator — was buried rather than leading. Third, the primary conversion action (Request a Demo) was a high-commitment ask. Every design decision upstream of that CTA needed to earn it.
The delivered website established a single, unified “Control Center” narrative across the homepage and all four product pages. The homepage communicates the full platform value in a single scroll — from the problem statement (“Consumers are more curious, demanding and impatient than ever”) through each capability pillar to the conversion entry point.
Each product page follows a consistent design system — shared navigation, typographic scale, visual component language — while using distinct imagery and use-case framing to serve the specific audience segment most likely to land on that page. Pulse Reach speaks to marketers and operations teams.
The “Request a Demo” CTA appears persistently in the navigation and contextually at the natural endpoint of each product page — after the reader has absorbed the capability, seen real-world evidence, and mentally begun imagining implementation. The placement is earned, not imposed.
The platform went live and was adopted by enterprise clients across Southeast Asia and beyond, including Clorox Malaysia, First Media Indonesia, and Lattu, a digital-first social commerce platform.
Measurable results attributable to the platform’s go-to-market journeys — which the website was designed to enable — include: